The Jewellers Association, Jaipur has emerged as a key contributor to the Swachh Bharat Abhiyan, the nationwide cleanliness campaign initiated by the Government of India.

Recognizing the detrimental impact of plastic bags on the environment, the Association has taken innovative steps to promote sustainable practices, particularly by reducing the use of plastic bags and advocating for the adoption of cotton bags as an eco-friendly alternative to plastic. 

By raising awareness and educating both their members and the public, they play a pivotal role in nurturing a collective sense of responsibility toward the environment.